Analytics & Business Intelligence
Maxxi turns data into indicators, analyses and BI products that give business functions a trusted view of the organization and embed information in day-to-day decisions.
When data and dashboards still do not support the decision
Analytics and BI become a priority when producing the number consumes more effort than interpreting what it means and deciding what to do.
Indicators depend on manual work
Spreadsheets, consolidation and recurring adjustments delay information and occupy professionals who should be analyzing it.
The same number has different versions
Sources, rules and definitions vary across functions and weaken trust in the view of the business.
Dashboards do not answer priority questions
Visualizations are available, but they do not help explain what changed, why it changed or where to act.
The BI environment grew without a shared direction
Reports accumulate, maintenance increases and users continue to create parallel controls.
The decision must guide the visualization
The work starts with who decides, which questions need answers and how the information will be used, not with a chart or tool.
Lead with All intelligence in Data and AI
Maxxi connects business, data and analytical experience to turn information into action:
Indicators and business questions
Maxxi translates decisions, rules and metrics into the view the analytical experience must support.
Analytical modeling and preparation
Maxxi structures data and relationships to produce consistent, reusable indicators.
Dashboards, analyses and BI products
Maxxi builds experiences for monitoring, exploring and interpreting information according to the audience and decision.
Modernization and evolution
Maxxi restructures routines, models, reports and tools when the current environment constrains trust, adoption or scale.
Trusted information for day-to-day decisions
Depending on the objective and environment, deliverables may include:
Indicators, definitions and calculation rules
An analytical model or semantic layer
Dashboards, reports and BI products
Advanced analytics when suited to the problem
Validation and access rules
Adoption guidance, documentation and an evolution plan
Understand the question. Build trust. Embed the decision
Seven moves connect evidence, decisions and next steps. The depth of each one follows the goal of the work.
1Discover
Decisions, questions, current indicators, sources, manual routines, users and trust problems.
2Plan
Definitions, rules, analytical model, experiences, validation and the stages required to answer priority questions.
3Propose
A solution and evolution plan suited to the environment, audiences and the organization's capacity.
4Develop
Models, indicators, analyses, dashboards, validation and access included in scope.
5Activate
Definitions and experiences validated with users and embedded in priority routines.
6Operate
Updates, access, documentation and knowledge prepared for the owner or Maxxi's Data & AI Operations capability.
7Evolve
Usage, indicators and new questions guide future improvements and analytical experiences.
What sustains the way Maxxi works
Senior expertise that improves decisions
Senior professionals understand the business context and connect executive perspective with technical depth in critical decisions.
Executive oversight that anticipates risk
Maxxi leaders take part in critical moments, bringing benchmarks, options and recommendations to keep priorities aligned and correct course in time.
Outcomes that guide execution
Expected outcomes, timelines, cost and quality guide priorities, indicators and adjustments—not only scope completion.
Knowledge that strengthens internal capability
Maxxi structures knowledge, governance and support to strengthen the client's ability to operate, evolve and scale with confidence throughout the partnership.
Analytics applied to different business decisions
Recognized as a Rising Star in the ISG Provider Lens 2024, Advanced Analytics and AI Services, Data Science and AI Services category, Brazil.
Harvest tracked in real time, with the company's own data
View case study 10+ areasReal-time planning instead of scattered spreadsheets
View case study
CX 83.6above the industry average of 76.03
ISG Provider Lens 2024See the recognitionWhen the priority calls for another front
Data Platforms
When sources, integrations and the data foundation must be built or modernized before analytical consumption.
Explore Data PlatformsData & AI Governance
When ownership, policies, roles, processes and controls must be structured across the organization.
Explore Data & AI GovernanceArtificial Intelligence & Agents
When the priority involves models, intelligent automation, natural language or agents connected to data and processes.
Explore Artificial Intelligence & AgentsData & AI Operations
When production analytical products, pipelines and models require continuous management.
Explore Data & AI OperationsWhat executives need to know about Analytics and BI
What are Analytics and Business Intelligence?
They are capabilities that turn data into indicators, analyses and experiences for monitoring the business, understanding change and supporting decisions.
When does an organization need to modernize its BI environment?
When indicators depend on manual work, different versions exist, dashboards have low adoption, or the environment has become difficult to maintain and evolve.
What is the difference between a dashboard and a BI solution?
A dashboard is the visual layer. A BI solution also includes the questions, definitions, rules, sources, models, validation, access and practices required to keep information trusted and usable.
How should the right indicators be defined?
Start with the decision: who needs to act, which question must be answered, which rules represent the business and which source supports each indicator.
What is self-service analytics?
It is the ability of authorized users to explore data and create analyses with greater autonomy. At scale, it requires trusted sources, shared definitions, access and appropriate governance.
What is the difference between Data Platforms and Analytics & Business Intelligence?
Data Platforms integrates, organizes and provides the foundation. Analytics & Business Intelligence turns it into indicators, analyses and experiences embedded in decisions.
Lead with All intelligence in Engineering, Data and AI.
In the conversation, Maxxi assesses priority decisions, current indicators, sources, users and the BI environment to define where information needs greater trust, usefulness and scale.