Discovery & Innovation
Before investment is committed, Maxxi investigates the problem, analyzes existing assets and listens to business areas and users. Maxxi turns hypotheses into evidence and a decision about what to build, adjust or stop, with an action plan or prototype when appropriate.
When the solution appears clear but the problem has not been validated
Product Discovery becomes a priority when a hypothesis or request starts competing for investment before there is enough evidence to decide.
A hypothesis needs to be validated
The opportunity appears relevant, but still depends on assumptions about need, adoption, value or feasibility.
The symptoms are visible, but the cause is not
Business areas and users recognize a problem, but the initial request may not explain what actually needs to change.
The investment is material and the path remains uncertain
Complexity, impact or dependencies make it risky to proceed based only on internal opinion and preliminary requirements.
The solution was designed without testing it against the real context
Scope and features start taking shape before users are heard, existing assets are analyzed and technical constraints are tested.
The problem before the solution
Product Discovery does not exist to confirm a ready-made request. It tests the problem, hypotheses, users, context and feasibility to decide whether and how the initiative should move forward.
Lead with All intelligence in Strategy
From hypothesis to a decision that prepares the build, Product Discovery also investigates and validates new opportunities and digital products before investment is committed:
Context and existing assets
Maxxi analyzes documents, code, available data, processes and constraints to use knowledge already produced and identify what still needs investigation.
Research with business areas and users
Maxxi listens to the people requesting, using or operating the solution to understand needs, behavior and differences from the initial assumption.
Hypotheses and prototyping
Maxxi formulates and validates hypotheses and, when needed, creates prototypes to test the decisions with the greatest uncertainty.
Direction for the next step
Maxxi consolidates the evidence into an action plan, specification or prototype so leadership can decide whether and how to move forward.
Evidence for deciding the next investment
Depending on the hypothesis and context, the engagement may include:
A synthesis of the context and assets analyzed
A definition of the problem and relevant hypotheses
Findings from research with business areas and users
Assessed hypotheses and a prototype, when appropriate
An action plan or specification for the future application
Investigate the problem. Test the hypotheses. Prepare the next decision
Seven moves connect evidence, decisions and next steps. The depth of each one follows the goal of the work.
1Discover
Objective, context, existing assets, stakeholders, symptoms and constraints.
2Plan
Critical questions, business areas and users, evidence sources and the investigation plan.
3Propose
Hypotheses and solution directions that need to be tested.
4Develop
The prototypes and artifacts required to test priority hypotheses, when appropriate.
5Activate
Research, interviews and validation conducted with business areas and users.
6Operate
Consolidated evidence and documented decisions for the accountable team.
7Evolve
An action plan, specification or next experiment adjusted to what was learned.
What sustains the way Maxxi works
Senior expertise that improves decisions
Senior professionals understand the business context and connect executive perspective with technical depth in critical decisions.
Executive oversight that anticipates risk
Maxxi leaders take part in critical moments, bringing benchmarks, options and recommendations to keep priorities aligned and correct course in time.
Outcomes that guide execution
Expected outcomes, timelines, cost and quality guide priorities, indicators and adjustments—not only scope completion.
Knowledge that strengthens internal capability
Maxxi structures knowledge, governance and support to strengthen the client's ability to operate, evolve and scale with confidence throughout the partnership.
Discovery applied to real decisions
Discovery & Innovation has no dedicated published case study yet. The case study above stands as proof of discovery that became a product; the institutional proof supports the page.
CX 83.6above the industry average of 76.03
ISG Provider Lens 2024See the recognitionWhen the priority calls for another front
Technology Strategy & Roadmap
When the decision spans multiple solutions, a target architecture and long-term investment rather than a focused opportunity.
Explore Technology Strategy & RoadmapSoftware Engineering & Digital Products
When the decision is mature enough to build, recover or evolve the product and its application.
Explore Software Engineering & Digital ProductsArchitecture, Cloud & Modernization
When the central question concerns the environment, target architecture and technology transition.
Explore Architecture, Cloud & ModernizationData & AI Assessment
When the priority is to assess data and AI maturity, quality, architecture and opportunities.
Explore Data & AI AssessmentWhat to assess before starting Product Discovery
Does the organization need to decide to build before Discovery begins?
No. Product Discovery exists to investigate whether there is a solution worth building. The conclusion may be to proceed, adjust, redirect or stop the initiative.
What is the difference between Discovery and Technology Strategy & Roadmap?
Product Discovery investigates a focused opportunity or solution. Technology Strategy & Roadmap structures multiple solutions, a target architecture and investment over a broader horizon.
Does every Discovery end with a prototype?
No. A prototype is used when it helps test a relevant hypothesis. Depending on the decision required, the deliverable may be an action plan, a specification or a prototype.
Can Product Discovery be commissioned as a standalone engagement?
Yes. It may be a standalone service or part of a larger initiative. When the decision moves into the build phase, the organization can engage Maxxi's Software Engineering & Digital Products capability.
Lead with All intelligence in Engineering, Data and AI.
In the conversation, Maxxi frames the hypothesis, the signals already observed and the decisions that still need evidence before the next investment.