Commercial-team support that improves year after year
Source: operation closeout on July 1, 2025.
A global agribusiness's commercial team depends on CRM, planning and partner portals to sell. Maxxi provided specialized support for these tools through email and WhatsApp, with governance over every service request. Over nearly five years, service quality improved while the operation absorbed more volume.
Sales depended on several critical tools working
A nationwide commercial team relied on CRM, planning tools, and partner portals to negotiate and record targets.
When any of these tools fails, selling stops. The team needed fast, specialized support through the channels it already used, with governance over what had been resolved.
Specialized support for commercial tools through two channels
Maxxi operated dedicated support for the commercial team's tools, with service-request governance and evidence of completed work.
CRM, planning, partner and target-management portals, the tools on which sales depended.
Support through email and WhatsApp during business hours.
An agreed service level and audited evidence: 24,285 completion records over the engagement.
More volume handled with higher quality each year
How can commercial tools be supported at scale?
Critical tools without dedicated, specialized support.
Specialized support through the team's existing channels, with governance over every service request.
Continuous improvement
From 2024 through the end of the engagement, service-level attainment rose from 94% to 98% and satisfaction from 86% to 93%, while the operation handled more volume without losing quality.
In the team's channel
27% of requests were resolved through WhatsApp, the channel the commercial team already used every day.
An unsupported commercial tool brings sales to a stop
A distributed sales team depends on tools that cannot go unanswered. Specialized support through the right channels, with governance over what was resolved, is what kept the commercial operation running month after month.
The model also drew on Application Support & Evolution.
Published 2026.
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