Strategic Engineering, Data and AI Partner
Maxxi is an Engineering, Data and AI consulting firm that takes business decisions from strategy to operations, with senior expertise at every stage.
Founded in 2017, Maxxi is headquartered in São Paulo, operates in the United Kingdom and has delivered projects in six countries.Who leads Maxxi
Maxxi is led by five executives whose careers span large-scale operations in Brazil and internationally.
CEO and FounderGuilherme Carvalho
“Technology only makes sense when it makes complexity simple. That is how Maxxi helps clients lead with All intelligence, both human and artificial.”
Guilherme Carvalho
More than 22 years in technology, working internationally with teams in the United States, France, Spain and England. He lived in the United Kingdom until 2017, when he returned to Brazil and founded Maxxi.
He holds a degree in Computer Science and a master's degree in Databases from the University of São Paulo (USP). He is accountable for Maxxi's overall direction, growth strategy and executive relationships with key clients.
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CEO, Maxxi UKDonald Parkin
LinkedInDonald Parkin
A C-level executive with more than 25 years of senior leadership experience across management consulting and corporate execution. Based in London and York.
He has led enterprise transformation programs and data and software platform implementations for large organizations in the United Kingdom. He holds undergraduate and postgraduate Law degrees from Stellenbosch University, South Africa. He is accountable for Maxxi's UK operations and executive relationships with British clients.
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CFOGleidson Ferreira
“Finance does not exist to control the business, but to enable disciplined growth.”
Gleidson Ferreira
More than 20 years connecting strategy, finance, governance and operations. His experience includes structuring companies, implementing corporate governance, building executive indicators and growing business units.
He is accountable for Corporate Finance, FP&A, Controllership, Corporate Governance, Compliance, Risk Management and Business Operations, with a growing focus on AI applied to business.
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Digital Delivery DirectorRoberto Basso
“Maxxi delivers engineering with a clear purpose, designed to solve problems and secure a return.”
Roberto Basso
More than 20 years in technology, built within large-scale global operations. He was Director of Data, Applications and IT Governance at Nutrien and country head of technology for Reckitt in Brazil. He led digital commerce and go-to-market platforms at Whirlpool and PepsiCo.
He has built engineering organizations, led platform modernization and implemented AI adoption programs in audited environments. A graduate of FATEC-SP, he holds a Global Executive MBA from FGV and INDEG-ISCTE and a postgraduate qualification from ESPM. He is accountable for software and services delivery.
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Data, Analytics and AI Executive DirectorKarin Tamura
“Data becomes a reliable basis for decisions at the intersection of a strong academic foundation and business.”
Karin Tamura
More than 20 years in data science and analytics. She has led multidisciplinary teams in consulting projects for large organizations across banking, cards, insurance, industry, agribusiness and telecommunications.
She holds a PhD in Statistics from USP, is a researcher at Unicamp and teaches postgraduate courses in Statistics, Analytics and Machine Learning at FIA Business School. She is accountable for Data, Analytics and AI delivery.
LinkedInWhat guides decisions at Maxxi
Purpose
Make what is complex in engineering, data and AI simple, so companies can create the extraordinary safely and responsibly.
Vision
Be the leading force in engineering, data and AI in every industry Maxxi serves.
Mission
Turn the client's greatest pain point into business value.
1We decide based on evidence
Data supports every choice.
2Direct truth, delivered with respect
Clarity in every conversation, so you decide with confidence.
3The client as a demanding partner
Consultative by design: we anticipate risks and recommend the best path.
4We act like owners, with non-negotiable quality
A flawless standard, from start to finish.
5We develop people to deliver results
Senior teams, in the challenge that makes them grow.